Ethos, Logos & Pathos in Advertising

posted Apr 25, 2014, 8:37 PM by Karin Krisetya   [ updated Aug 22, 2014, 4:56 PM ]
We have been exploring Aristotle's methods of persuasion called ethos, logos and pathos.  In particular we have been trying to identify those rhetorical tools in advertising.  If you are watching TV with your 7th grader, ask them about the ads you are seeing on TV!  

We have drawn some conclusions about persuasion in advertising--it is most often based on pathos (feeling & emotion). And when ethos (reputation of the speaker) is used, it is almost always coupled with something else like pathos or logos (logic & reason.)